White. Jack White. Is No Sell Out
Monday, September 15th, 2008
Jack White thought he was writing music for an edgy little independent film called Quantum of Solace. Imagine his shock and horror when his theme song was used in a Coke Zero commercial!
His management responded by releasing a statement:
“Jack White was commissioned by Sony Pictures to write a theme song for the James Bond film Quantum of Solace, not for Coca Cola. Any other use of the song is based on decisions made by others, not by Jack White.
“We are disappointed that you first heard the song in a co-promotion for Coke Zero, rather than in its entirety.”
I think they should just make the next movie about Bond trying to stop Coca Cola from reintroducing New Coke. And they should rehire Roger Moore to play James Bond to give the movies some more edge. Any movie star can sleep with hot chicks, but it takes a real secret agent to do it when you’re 97 years old.


